INNOVATION. GROWTH. IMPACT.

ASK YOURSELF: WHAT IS THE COMPANY’S MOTIVE FOR EXPORTING? Is it growth, risk diversification, or maximizing certain resources? The answer will guide how and with which products you should enter a new market. Also consider what your export plan should ultimately look like — where do you want to be in three years? Take the time to conduct thorough market research (select a maximum of three target countries). Only then should you move on to building your export plans. IDENTIFY T