INNOVATION. GROWTH. IMPACT.

In Scandinavia, LinkedIn is very widely used for building business connections, sharing information, discovering new opportunities, and it plays an important role in marketing and (pre-)sales activities. Therefore, it is precisely the right place to make first introductions, familiarize yourself with the market, and even carry out smart pre-sales activities. Scandinavians value their professional networks very highly, which is why LinkedIn is not used superficially and the qu

ASK YOURSELF: WHAT IS THE COMPANY’S MOTIVE FOR EXPORTING? Is it growth, risk diversification, or maximizing certain resources? The answer will guide how and with which products you should enter a new market. Also consider what your export plan should ultimately look like — where do you want to be in three years? Take the time to conduct thorough market research (select a maximum of three target countries). Only then should you move on to building your export plans. IDENTIFY T